Next Generation Similac Showcases the Nursery of Tomorrow in Central Park
Design guru Ty Pennington, star of TV's "Extreme Makeover: Home
Edition," hosted the event for the public and members of the media.
Pennington demonstrated the exhibit’s products, which were chosen to highlight
the best of modern design in both form and function.
The exhibit was created with the help of award-winning designers and
manufacturers from around the world. The combination of never-before-seen
concepts and one-of-a-kind items exemplified simple sophistication. It was
sponsored by the newest innovation from Similac: Similac Advance
EarlyShield, the first and only infant formula with a unique blend of
prebiotics, nucleotides and antioxidants to support a baby’s immune system.
The Similac marketing team conceived the event to capitalize on the
interest new moms have in innovative designs that can make their lives easier
and used it to draw their attention to the newly redesigned Similac
formula.
Learn more about Abbott's Similac Advance EarlyShield.
Ty Pennington, crib designer Adam Treen and mom Jessie watch baby Cici test
out the Intellicot crib.
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Moms and babies out for a stroll or run in New York's Central Park stopped
to tour the Next Generation nursery.
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Ty Pennington visits with a mom and baby relaxing in the Next Generation
Nursery.
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